Clark unit 1 prep

                                                    Marketing and distribution        The indépendant :(Only online) The last printed edition of the independent was published on 26 Th march 2016

The genre: Rock The main colours are red black and white. Misc-en-scene-The costumes suit the genre. The fonts are quite effective, the hey violet is to do with punk genre. The colour black and red create darkness and its to do with the 80's, associated with hell. Market possibilities: The ways in which institutions belive their brand or a product can expand into another medium as a cross media product or spin off. Gap in the market: The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is a need for a new product or brand.\ Demographic: The target age of Kerrang! is 15-24. Psychograohic is the study of personality, values , opinions attitudes , interests and lifestyle.

                                          Kerrang- music mag - tv channel - radio station  Kerrang is heavy metal and a heavy rock based magazine  Target demographic is people who are interested in music and aimed at teenagers Owned by wasted talent (Formerly mixmag media )  Wasted Talent  Magazine  Website  Music awards Bauer media group retained ownership of kerrang radio, while box plus network owns kerrang. Synergy is the ability to advertise over different media platforms. 1981- Published as a one off supplement in sounds newspaper  Initially it was launched monthly, before going fortnightly in 1987, it went weekly. originally owned by united newspapers. 1991- Sold to EMAP 2008- Sold to Bauer media 2017- Sold to wasted talent                  ...

Frozen- Mainstream Budget 150,000,000 (estimate) Opening weekend: $243,390 world wide gross: Over 1 billion Street dance 3D- Niche The worlds end- Niche/ Mainstream Frozen: Why do disney films tend to appeal to adults and children a like? Disney films tend to appeal to children due to the simplicity of it and the amimations kind of simplify everything. This appeals to adults due to the kids wanting to see it, without the children i doubt a man in he's late 30 s will go and see Frozen. This is the demographic of people who rated the film Frozen, this tells me that this film is very popular with the males compared to the females. This graph shows that all ages likes this compared to individually. Frozen broke the box office records upon its release. 80% of the audience composed of families  20% of the audience were non families 18 million in ticket sales  Escapism: When you escape from the real world , (real life) ...

‘ Analyse how mise-en-scene elements contributed to the construction of stereotypes in media product you have studied’ (15 marks) Misc-en-scene  Costume Lighting Setting/location Makeup Props Characters  Stereo type Gang culture- Negative Starting the fight In the toilet so away from the cameras Old vs young  Levi strauss: Binary opposition Old :  Stereotypically  weak , old and incapable Young: Stereotypically-strong/fit- This is challenged in the sequenced  In the bathroom fight during 'worlds end ' it conforms to the negative stereotype of gang culture. The gang are dressed in typical what you call gang clothing. They are wearing tracksuits with hoods on and earphones which shows that they don't really care what they look like which is stereotyped with gang culture.  This contributes to the stereotype as in this scene in the ' Worlds end' the way they are dressed shows t...

Camera: Long shots  Close up shots  Medium shots  Loads of camera movements  Sound: Diegetic Non diegetic sounds Editing: Fast edits  Long cuts  Analyse how micro features combine in a media product that you have studied In the bathroom fight of the world end , we see the protagonists fighting with the antagonists- a group of aliens masquerading as young people. In terms of misc-en-scene , the protagonists are a group of middle aged man , whilst the young people are teenaged boys. This creates a binary opposite , as the film could be read as representing the conflict between the older and younger generation

Verisimilitude: How real the world of the story appears to the audience- is it believable , for example. Diegesis( the films world) / Diegetic (music playing over the top ). The world in which the film takes place. Juxtaposition Placing one object next to another to create meaning. Narrative: Theories that categories narratives and find features to common to them. Character arc - how a character changed through a narrative. Levi strauss binary opposition  Narrative tension is based on opposition or conflict. This can be as simple as two characters fighting, but more often functions at an ideological level. Example of a binary opposition  Good vs Evil  Black vs white  East vs west  Boy vs girl Propps 8 character types. The villain The helper The princess or prize  Her father The donor The hero The false Hero The dispatcher Laura mulvey - Male gayez theory Media is made by ...

Street dance 3D:  Budget: 1.5 Million; World wide total gross: £46,281,905  Box office , £11 million.  StreetDance 3D  (also called StreetDance) is a 2010 British 3D dance comedy-drama film which .... The film's  box-office earnings  after their theatrical run was $17,695,464. It was the highest grossing UK production. Traditional: Street dance 3D- Trailer + in  cinema showing to customers. Posters were used on places such as bus stops to promote street dance being released and was also advertised traditionally on billboards around rural areas. Digital: Social media was used to promote the film on twitter mostly 

Why do we watch films ? For entertainment purposes Above and below the line:  Below  the line : Media that is on the sam level, leaflets , posters  Above the line : Media that is above , advertisments on double decker busses, Billboards  Traditional: Methods of advertisments used for many years before the digital age. Digital: Web 2.0 technologies with multimedia function gave companies an additional method by which to advertise. Frozen: Frozen was released in November 2013. A disney animated film , it had and estimated budget of £150,000,000 and went on to £1,276,480,000 worldwide. 10 million views on the you tube

Universal: Who are universal ? Universal  Pictures (also known as  Universal Studios) is an American film studio owned by Comcast through the  Universal  Filmed Entertainment Group division of its wholly owned subsidiary NBCUniversal. Do these production companies have any links with other media companies ? Yes they do as they are such as com cast as com cast have just purchased them and is now owned by them. What major film have they produced in the past five years? Halloween , night school , first man , mama Mia  Congolorimate  = One parent company that owns a number of smaller, subsidises companies. Advantages of universal and working title:  They both  generate  both of profit Both very well known Big brand imagine Big brands, if you combine both then the ideas could make something big Helps synergy. Disadvantages of universal and working title: Arguments can be  caused Different...

Hypodermic needle theory Theorises that audiences are essentially passive and will readily absorb messages relayed to them by the media. This means that , after watching a violent horror film, or playing a violent video game, audience members will be negatively influenced  This presupposes that audience are passive (Unable to reject media messages) rather than active (They make sense of media messages through personal and social contexts) Regulatory bodies: A number of regulatory bodys operate within the UK. For television , there is of com. Since 2004, they have regulated all broadcast content across UK television channels.