Unit 1 Kerrang ownership

                                          Kerrang- music mag - tv channel - radio station 
Kerrang is heavy metal and a heavy rock based magazine 

Target demographic is people who are interested in music and aimed at teenagers

Owned by wasted talent (Formerly mixmag media )

 Wasted Talent 
  • Magazine 
  • Website 
  • Music awards

Bauer media group retained ownership of kerrang radio, while box plus network owns kerrang.


Synergy is the ability to advertise over different media platforms.


1981- Published as a one off supplement in sounds newspaper 

Initially it was launched monthly, before going fortnightly in 1987, it went weekly. originally owned by united newspapers.

1991- Sold to EMAP

2008- Sold to Bauer media

2017- Sold to wasted talent

                                                     Kerrang advertising  

Above the line

Below the line 

They have youtube and have many subscribers 67 thousand subscibers 

Facebook 

Twitter 

Companies that are both vertically and horizontal integrated are able to create synergy across their output 


David Gauntlett web 2.0 whereby consumers of media become prosumers through interactive involvement with the internet .



Explain 3 ways that on line technologies can be used to enhance traditional advertising methods. You must use real media products /examples to support each of your onsets.


One way that online technologies can be used to enhance traditional methods is social media, there are many people on social media so this allows Kerrang to advertise really well , this is called below the line advertising because it allows the brand to advertise on a personal basic.

Another online method that Kerrrang! use is youtube this is really good for advertising as millions of people are on youtube and loads of people view loads of videos so its a really good way to get the product out there.

Another online method that could be used is pop up adds these are really good as when the audience is on a web page it will just pop up and this will stick in there brain leading them to have further research.








 Diversification:

 How a product changes itself over different media platforms.

Kerang magazine

Kerang radio

Kerang tv

Kerang youtube

Bower media owns kerrang radio and mojo magazine,kiss,magic and empire magazine.









Comments

Post a Comment

Popular posts from this blog

response to the video

From the first two seconds of the video , its filled with slow transition of the video . This is because she is talking about a sad topic of how she used to sing to her grandad. The camera then focuses on her to show how sad she is when she's thinking about it , this creates tension and makes the audience feel sorry and feel for her . The next part shows her looking into the camera , which shows emotion, this also shows how much it means to her to do well and succeed for her grandad as she wants to make him happy.
Read more

BBC and Doctor who case study

To understand the differences between public service and commercial institutions Public Service Broadcasting: PSB means that programmes are made for the public . There are no advertisement. PSB generally transmit programming that aims to improve society by informing viewers. PSB broadcasters also strive to entertain their viewers. The BBC is a good example of a Public Service Broadcaster. Remit- The responsibility of a programme. BBC Remit- To enrich Peoples lives with programs and services that inform and educate and entertain. To reflect the UK , its culture are values to the world. Funding: 75% of the BBC funding comes from the licensing (Currently costs £147 for a colour and £49.50 for a black and white Tv Licence . The remaining 25% goes to commercial activities. Structure of the BBC: The BBC is a Cross- media organisations- one of the largest in Europe. The means it is V ertically and H...
Read more

Unit 1 - Advertising and distribution 2018

How has advertising changed over the past twenty years ? The price for having an advertisement slot. Social media(Instagram)  Ways to advertise ? Advertising is more digital. Prime time  Radio Word of mouth  Leaflets  Websites  Advertising: Payments from brands in return for the placement or promotional material on pages or during production material on pages or during production- could be in the form of commercial breaks , or via product placement.  Advertising could be considered in two main ways: Traditional advertising: Newspapers , leaflets ,posters, billboards Digital advertising. : Websites ,social media, video ads , email marketing, remarking  Above the line Advertising: Where mass media is used to promote brands. Theses include conventional media such as television and radio advertising , print and the internet. Distribution: Includes 2 elements  1. How a product or brand reaches an...
Read more