BBC and Doctor who case study

To understand the differences between public service and commercial institutions


Public Service Broadcasting:


  • PSB means that programmes are made for the public . There are no advertisement.



  • PSB generally transmit programming that aims to improve society by informing viewers.



  • PSB broadcasters also strive to entertain their viewers.

  • The BBC is a good example of a Public Service Broadcaster.

  • Remit- The responsibility of a programme.

  • BBC Remit- To enrich Peoples lives with programs and services that inform and educate and entertain.

  • To reflect the UK , its culture are values to the world.


Funding:



  • 75% of the BBC funding comes from the licensing (Currently costs £147 for a colour and £49.50 for a black and white Tv Licence .

  • The remaining 25% goes to commercial activities.



Structure of the BBC:

  • The BBC is a Cross- media organisations- one of the largest in Europe.

  • The means it is Vertically and Horizontal integrated

  • Vertical integration= In which a media company has the ability to control the production, distribution and exchange pf a product.( They don't use any company only there own, they have the ability to control different processes of a media product  )

  • Horizontal interrogational= In which a media company has a number of subsidiary companies that are used to support the marketing of its products .


BBC Case Study :Doctor who




Doctor who uses Horizontal integration on the BBC website 



Synergy :

Companies that are both vertically and horizontally intergtrated are able to create Synergy across their output.


This means they are able to promote the program .



So doctor who can be advertised across a range of different media via horizontal integration.


Online and social media services = Through the BBC websites and twitter feed.


Print media and print advertising = Through the radio times magazines publications.


Distributions                         



Tv Channels                                   = The show can be advertised across different channels.



Merchandise                                    = A range of doctor who merchandise.


Trailer :







Comments

  1. JCoSS Media DeptOctober 9, 2018 at 5:16 AM

    Can you retitle this blog as 'Ownership and the BBC'. You should then have a separate blog on Doctor Who production roles - I couldn't see these elsewhere on your blog.
    Mr Boon

    ReplyDelete

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