Audience needs


What’s meant by the term ‘audience needs’?
What's meant by the term 'audience needs' 
  • Audience needs may be wants, deficits, conditions, or other gaps between skills/knowledge audiences already have and those they want.
Why do we consume certain types of media?
  • We consume different types of media for different purposes for example for entertainment. We watch TV shows such as the X Factor for enjoyment where as we watch other programmes such as the News for a knowledge purpose to get information about what is going on in the world. All the different programmes represent different genres and they all have a different meaning for why we consume them. Finally we watch things to keep up to date and in trend with each other for example Love Island which was a high trend in 2018 which lots of people watched for entertainment. 
Are there times you might consume certain types of media, while at other times discount them?
  • There are times that you may consume a film in the cinema and enjoy and get involved with the film as there are all different people there who are interested in the same film you are interested in but then discounted it when you watched it again on your own at home. This is because the scenery and atmosphere is completely different. 
How can you be an active or passive audience member?
  • Active - An active role model of consumption suggests that text have am effected on the audience. 
  • Passive - A passive model instead suggests that audiences interact with the text to create meaning.

More details of Active Audiences
  • The active audience theory argues that media audiences do not just receive information passively but actively involved. It is often happened when they are making sense of the message within their personal and social contexts. 
  • Decoding of a media message may therefore influence by such things as family background, beliefs, values, culture, interests, education and experiences. 
The Uses and Gratifications Theory
  • The Uses and Gratifications Theory assumes audiences actively seek out media to satisfy individual needs. 

Comments

Post a Comment

Popular posts from this blog

response to the video

From the first two seconds of the video , its filled with slow transition of the video . This is because she is talking about a sad topic of how she used to sing to her grandad. The camera then focuses on her to show how sad she is when she's thinking about it , this creates tension and makes the audience feel sorry and feel for her . The next part shows her looking into the camera , which shows emotion, this also shows how much it means to her to do well and succeed for her grandad as she wants to make him happy.
Read more

BBC and Doctor who case study

To understand the differences between public service and commercial institutions Public Service Broadcasting: PSB means that programmes are made for the public . There are no advertisement. PSB generally transmit programming that aims to improve society by informing viewers. PSB broadcasters also strive to entertain their viewers. The BBC is a good example of a Public Service Broadcaster. Remit- The responsibility of a programme. BBC Remit- To enrich Peoples lives with programs and services that inform and educate and entertain. To reflect the UK , its culture are values to the world. Funding: 75% of the BBC funding comes from the licensing (Currently costs £147 for a colour and £49.50 for a black and white Tv Licence . The remaining 25% goes to commercial activities. Structure of the BBC: The BBC is a Cross- media organisations- one of the largest in Europe. The means it is V ertically and H...
Read more

Unit 1 - Advertising and distribution 2018

How has advertising changed over the past twenty years ? The price for having an advertisement slot. Social media(Instagram)  Ways to advertise ? Advertising is more digital. Prime time  Radio Word of mouth  Leaflets  Websites  Advertising: Payments from brands in return for the placement or promotional material on pages or during production material on pages or during production- could be in the form of commercial breaks , or via product placement.  Advertising could be considered in two main ways: Traditional advertising: Newspapers , leaflets ,posters, billboards Digital advertising. : Websites ,social media, video ads , email marketing, remarking  Above the line Advertising: Where mass media is used to promote brands. Theses include conventional media such as television and radio advertising , print and the internet. Distribution: Includes 2 elements  1. How a product or brand reaches an...
Read more