Legal and ethical issues

Hypodermic needle theory

  • Theorises that audiences are essentially passive and will readily absorb messages relayed to them by the media.
  • This means that , after watching a violent horror film, or playing a violent video game, audience members will be negatively influenced 
  • This presupposes that audience are passive (Unable to reject media messages) rather than active (They make sense of media messages through personal and social contexts)

Regulatory bodies:

A number of regulatory bodys operate within the UK.

For television , there is of com. Since 2004, they have regulated all broadcast content across UK television channels.

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