Clark unit 1 prep

Different radio platforms AM ( Amplitude Modulation) talk sport FM (Frequency Modulation) capital DAB ( Digital Audio broadcasting , available via a DAB radio ) Dedicated stations website Heart is the most popular commercial radio brand, built on a winning formula of feel good music and an all star cast of presenters. 9.7 million listeners every week Ownership: Heart is a radio network of 22 stations owned by global. Owned by global. 19 of 22 channels are owned by Global . The other three- heart Hertfordshire, north wales and Yorkshire- are owned by communicorp and operated under a franchise agreement. Advertising: Lots of above the line advertising, billboards How is sponsorship used across the website ? Sponsorship is used across the website as they have the logo of heart and there is advertisement. How can listeners access the station? Listens can access the station as there is a play button to access heart Just playing section Which aspec...

What does the term readership mean? The people who read or view the content of the magazine.( 2 Marks) From the table above  you can see that the sun newspaper is read by the most amount of people and out of this table is the most popular magazine. The sun is also read by a much lower social class. From reading the table above i can see that the daily mail is also another very popular magazine, and this time you can see that it is read by a high social class. One difference between the two magazines is the daily mail is aimed at a much higher social class due to them having relevant articles about whats going on in the world or whats going on in parliaments, compared to the sun where this newspaper has headlines that aren't important to us and make no difference to it whether we read them or not. Another difference between the the two magazines is the amount of viewers if you look carefully then you can see that the sun has got more readers in most of the  social c...

Role of ipso Independent press standard organisation Introduced 2014, placing the press complaints commissions They regulate the content of all press( newspapers) Stuart hall : preffered/ negotiated/oppositional Preferred reading:  This is when audiences respond to the product the way media produces want/ expect them to. Negotiated reading- this is when  member of the audience partly agrees with part of the product e.g film documentary , tv program. Oppositional reading: This is when the audiences are in complete disagreements with the products message or setting.

                                                    Marketing and distribution        The indépendant :(Only online) The last printed edition of the independent was published on 26 Th march 2016

The genre: Rock The main colours are red black and white. Misc-en-scene-The costumes suit the genre. The fonts are quite effective, the hey violet is to do with punk genre. The colour black and red create darkness and its to do with the 80's, associated with hell. Market possibilities: The ways in which institutions belive their brand or a product can expand into another medium as a cross media product or spin off. Gap in the market: The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is a need for a new product or brand.\ Demographic: The target age of Kerrang! is 15-24. Psychograohic is the study of personality, values , opinions attitudes , interests and lifestyle.

                                          Kerrang- music mag - tv channel - radio station  Kerrang is heavy metal and a heavy rock based magazine  Target demographic is people who are interested in music and aimed at teenagers Owned by wasted talent (Formerly mixmag media )  Wasted Talent  Magazine  Website  Music awards Bauer media group retained ownership of kerrang radio, while box plus network owns kerrang. Synergy is the ability to advertise over different media platforms. 1981- Published as a one off supplement in sounds newspaper  Initially it was launched monthly, before going fortnightly in 1987, it went weekly. originally owned by united newspapers. 1991- Sold to EMAP 2008- Sold to Bauer media 2017- Sold to wasted talent                  ...