CW Heart radio

Different radio platforms


AM ( Amplitude Modulation) talk sport

FM (Frequency Modulation) capital

DAB ( Digital Audio broadcasting , available via a DAB radio )

Dedicated stations website

Heart is the most popular commercial radio brand, built on a winning formula of feel good music and an all star cast of presenters.

9.7 million listeners every week


Ownership:

Heart is a radio network of 22 stations owned by global.

Owned by global.

19 of 22 channels are owned by Global . The other three- heart Hertfordshire, north wales and Yorkshire- are owned by communicorp and operated under a franchise agreement.

Advertising:

Lots of above the line advertising, billboards




How is sponsorship used across the website ?

Sponsorship is used across the website as they have the logo of heart and there is advertisement.


How can listeners access the station?


Listens can access the station as there is a play button to access heart

Just playing section


Which aspects of the website appeal to the target audience ?

The colour, informal language, prizes are being given away

A win sections for the target audience to get involved


Textual analysis:


Jingles

A jingle is a short slogan, verse or tune designed to be easier remembered, and is especially used in advertising.

These add to a products overall brand identity- the elements that distinguish it for the conumers.

Wisebuddah - a library for all the jingles available


 Capital jingle:

Quite funky and load.

Repitition is key


Mode of adress: The way in which a media product speaks to , or attracts , its audience


Sound motif: A sound effect or combination of sound effects associated with a particular setting, situation, character or idea.

Ident:

A short piece of audio or audio visual content produced by radio or television station to identify themselves or air.





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