Unit 1 - Advertising and distribution 2018

How has advertising changed over the past twenty years ?


  • The price for having an advertisement slot.
  • Social media(Instagram) 

Ways to advertise ?
  • Advertising is more digital.
  • Prime time 
  • Radio
  • Word of mouth 
  • Leaflets 
  • Websites 
Advertising:

Payments from brands in return for the placement or promotional material on pages or during production material on pages or during production- could be in the form of commercial breaks , or via product placement. 

Advertising could be considered in two main ways:

  • Traditional advertising: Newspapers , leaflets ,posters, billboards
  • Digital advertising. : Websites ,social media, video ads , email marketing, remarking 
Above the line Advertising:


Where mass media is used to promote brands. Theses include conventional media such as television and radio advertising , print and the internet.


Distribution:

Includes 2 elements 

1. How a product or brand reaches an audience 
2. Its marketing and promotion




Social media, tv , magazine , bill board , play station, music, radio 



Timeshifting:
When something is broadcasted and stored to be viewed at a later date( From a later data ) however its from its parent company. Its not just relevant to tv and radio aswell.

Comments

  1. JCoSS Media DeptOctober 9, 2018 at 5:24 AM

    These notes are incomplete. There were many other key terms in the lesson related to advertising and distribution - ensure you keep up-to-date with note-taking during lessons.
    Mr Boon

    ReplyDelete

Post a Comment

Popular posts from this blog

response to the video

From the first two seconds of the video , its filled with slow transition of the video . This is because she is talking about a sad topic of how she used to sing to her grandad. The camera then focuses on her to show how sad she is when she's thinking about it , this creates tension and makes the audience feel sorry and feel for her . The next part shows her looking into the camera , which shows emotion, this also shows how much it means to her to do well and succeed for her grandad as she wants to make him happy.
Read more

BBC and Doctor who case study

To understand the differences between public service and commercial institutions Public Service Broadcasting: PSB means that programmes are made for the public . There are no advertisement. PSB generally transmit programming that aims to improve society by informing viewers. PSB broadcasters also strive to entertain their viewers. The BBC is a good example of a Public Service Broadcaster. Remit- The responsibility of a programme. BBC Remit- To enrich Peoples lives with programs and services that inform and educate and entertain. To reflect the UK , its culture are values to the world. Funding: 75% of the BBC funding comes from the licensing (Currently costs £147 for a colour and £49.50 for a black and white Tv Licence . The remaining 25% goes to commercial activities. Structure of the BBC: The BBC is a Cross- media organisations- one of the largest in Europe. The means it is V ertically and H...
Read more