Unit 1- Web 2.0 and Technological Convergence

Technological convergace : Allows audiences to access media content from multiple platforms on one device.
Involves the coming together of informations and communication technologies.

Black box - A device that supplies us with all of our information and media requirements e.g an iPhone.

The dot.com boom was a huge rise in the number of internet-based companies.

There was then a shift from web.1 to web.2

It was the possibility of 'staying' online interacting online which really changed things.


   Web. 2.0

Web 2.0 or ' new digital media' shapes the relations of public/private, work/non work, home/ outside. Mobile phones enhance social connections that have always existed ; gossip, making arrangements.


How then is social networking different from more ancient forms of networking?
  • Better communications.




What new developments have there been in your lifetime?

In my lifetime a lot has changed as when i had a blackberry i could t really listen to music and then i changed to iPhone and then i was able to download and listen to the latest music.



Impact of online distribution:

Music and television can now be downloaded , streamed or simulcasted at the click of a button.


Simulcasting:

When a media product is broadcasted both online and via a traditional medium at the same time. In television terms, it could refer to programme being broadcast on two different channels.


Love film:

Lovefilm was a UK Based provider of DVD by mail and streaming video on demand.

  • 2 million subscribers 
  • Claimed over 70,000 titles
  • Decreasing demand for DVD

Narowcast chanels:

Television channels that distribute special interest (Niche) 

Below the line advertising:

The distribution of pamphlets , stickers , promotions at the point of sale - also roadside banners and billboards.


Comments

  1. JCoSS Media DeptOctober 9, 2018 at 5:39 AM

    This is fine. The key words are correct and present, though below-the-line advertising belongs in the post on advertising and distribution. The timeline is good but, as a media student, you could jazz it up a bit by using images as well.
    Mr Boon

    ReplyDelete

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