Audiences part 2

How do we consume media?

Information
Online
Word of mouth

Information:


  • Finding out about relevant events and condition in immediate surroundings, society and the world.
  • Seeking advice on practice matters or opinion and decisions choices.
  • Satisfy curiosity and general interest. 

Personal identity:

Finding reinforce for personal values

Finding models of behaviour 

Identify with valued others( in the media)

Gaining insight into ones self 


Entertainment:

Escapism, or being diverted , from problems.

Relaxing 

Filing time 

Emotional release 

Sexual gratification.



Integration and social interaction:

Gaining insight into circumstances of others , social empathy 

Identify ing with others and gaining a sense of belonging 







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