How has advertising changed over the past twenty years ? The price for having an advertisement slot. Social media(Instagram) Ways to advertise ? Advertising is more digital. Prime time Radio Word of mouth Leaflets Websites Advertising: Payments from brands in return for the placement or promotional material on pages or during production material on pages or during production- could be in the form of commercial breaks , or via product placement. Advertising could be considered in two main ways: Traditional advertising: Newspapers , leaflets ,posters, billboards Digital advertising. : Websites ,social media, video ads , email marketing, remarking Above the line Advertising: Where mass media is used to promote brands. Theses include conventional media such as television and radio advertising , print and the internet. Distribution: Includes 2 elements 1. How a product or brand reaches an...
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