Audiences

Mainstream vs niche

Niche- Small audience, the audience of a specialist interest media product that may only appeal to a small number of people of those who fall within a specific demographic profile.

Main stream- Large, An audience that consumes a product that appeal to a wide range of groups and cultures.



Chris Anderson:the long tail theory


Devised by Chris anderson of wired magazine

First published 2004 , then as a book in 2009

Concerns mass vs niche product and audiences.














BARB Data 

Barb stands for Broadcasters audience research board . The collate viewing figures for all major uk broadcasters such as BBC , ITV and SKY.

How many people watched the X factor in any given week during september 2018?

5.39M 


BARB data can then be used by television companies to asses how well a television series is doing .



Demographics; in which media producers study the breakdown of they target audience based on variables in age, ethnicity , gender , economic status , level of education , hobbies and interest, and lifestyles chocies.


Psychographics; Profiling of audiences based on personal beliefs , values , interests and lifestyle.



 This graph shows the amount of people who have watched online tv by minuets.This shows as the time has gone on the tablet has started to be used more often and when the time hits 10 is starts to decrease, this is the same with smartphone and the pc. 




This graph shows that in 4 years as the age range has gone up the number of channels watched has massively decreased , for the age category of 4 years old it has massively decreased i feel this is because children are normally on iPads and YT.

From the year 2012 the number of channels watched per week is significantly higher than the year 2016.



How someone makes a profile on psycographics.

What is a psychographics?

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.






Comments

Post a Comment

Popular posts from this blog

response to the video

From the first two seconds of the video , its filled with slow transition of the video . This is because she is talking about a sad topic of how she used to sing to her grandad. The camera then focuses on her to show how sad she is when she's thinking about it , this creates tension and makes the audience feel sorry and feel for her . The next part shows her looking into the camera , which shows emotion, this also shows how much it means to her to do well and succeed for her grandad as she wants to make him happy.
Read more

BBC and Doctor who case study

To understand the differences between public service and commercial institutions Public Service Broadcasting: PSB means that programmes are made for the public . There are no advertisement. PSB generally transmit programming that aims to improve society by informing viewers. PSB broadcasters also strive to entertain their viewers. The BBC is a good example of a Public Service Broadcaster. Remit- The responsibility of a programme. BBC Remit- To enrich Peoples lives with programs and services that inform and educate and entertain. To reflect the UK , its culture are values to the world. Funding: 75% of the BBC funding comes from the licensing (Currently costs £147 for a colour and £49.50 for a black and white Tv Licence . The remaining 25% goes to commercial activities. Structure of the BBC: The BBC is a Cross- media organisations- one of the largest in Europe. The means it is V ertically and H...
Read more

Unit 1 - Advertising and distribution 2018

How has advertising changed over the past twenty years ? The price for having an advertisement slot. Social media(Instagram)  Ways to advertise ? Advertising is more digital. Prime time  Radio Word of mouth  Leaflets  Websites  Advertising: Payments from brands in return for the placement or promotional material on pages or during production material on pages or during production- could be in the form of commercial breaks , or via product placement.  Advertising could be considered in two main ways: Traditional advertising: Newspapers , leaflets ,posters, billboards Digital advertising. : Websites ,social media, video ads , email marketing, remarking  Above the line Advertising: Where mass media is used to promote brands. Theses include conventional media such as television and radio advertising , print and the internet. Distribution: Includes 2 elements  1. How a product or brand reaches an...
Read more