Clark unit 1 prep

Radio Joint Audiences Research is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radio centre on behalf of the commercial sector. This shows that the proportion of people that listen to radio is a digital platform has significantly increased. Every year it increase. Radio stations can use RAJAR to analyse their audiences profiles. Audience profile; Who listens to heart? 25-45: 41% of listeners can be found within this age range. Heart London now reaches 1.4 million people every week for a total of 7.8 million hours. Heart London Breakfast with Jamie & Emma now reaches 652,000 listeners every week for a total of 1.6 million hours. Heart West Country now reaches 603,000 listeners every week for a total of 4.7 million hours.  41% male and 59% female

Different radio platforms AM ( Amplitude Modulation) talk sport FM (Frequency Modulation) capital DAB ( Digital Audio broadcasting , available via a DAB radio ) Dedicated stations website Heart is the most popular commercial radio brand, built on a winning formula of feel good music and an all star cast of presenters. 9.7 million listeners every week Ownership: Heart is a radio network of 22 stations owned by global. Owned by global. 19 of 22 channels are owned by Global . The other three- heart Hertfordshire, north wales and Yorkshire- are owned by communicorp and operated under a franchise agreement. Advertising: Lots of above the line advertising, billboards How is sponsorship used across the website ? Sponsorship is used across the website as they have the logo of heart and there is advertisement. How can listeners access the station? Listens can access the station as there is a play button to access heart Just playing section Which aspec...

What does the term readership mean? The people who read or view the content of the magazine.( 2 Marks) From the table above  you can see that the sun newspaper is read by the most amount of people and out of this table is the most popular magazine. The sun is also read by a much lower social class. From reading the table above i can see that the daily mail is also another very popular magazine, and this time you can see that it is read by a high social class. One difference between the two magazines is the daily mail is aimed at a much higher social class due to them having relevant articles about whats going on in the world or whats going on in parliaments, compared to the sun where this newspaper has headlines that aren't important to us and make no difference to it whether we read them or not. Another difference between the the two magazines is the amount of viewers if you look carefully then you can see that the sun has got more readers in most of the  social c...

Role of ipso Independent press standard organisation Introduced 2014, placing the press complaints commissions They regulate the content of all press( newspapers) Stuart hall : preffered/ negotiated/oppositional Preferred reading:  This is when audiences respond to the product the way media produces want/ expect them to. Negotiated reading- this is when  member of the audience partly agrees with part of the product e.g film documentary , tv program. Oppositional reading: This is when the audiences are in complete disagreements with the products message or setting.